My Mission
My mission is to help people live lives of passion, freedom and self-expression by first showing them that their current relationships to fundamental concepts like career, education, help, and commitments etc., are what’s causing their current and future breakdowns e.g. stalled careers, inability to retire, job dissatisfaction, failed relationships, poor health etc. I then work with them to shift how they relate to these fundamental concepts as well as design practices that support them in getting more out of life – whatever that means to them.
My services are for the times we now live in, times defined by accelerating change. The likelihood of your living a long and prosperous life is directly related to your ability to adapt to accelerating change, to anticipate it and even steer it sometimes.
Serious sounding stuff, yet on the opposite side of the pain and suffering that will occur for individuals that can’t or won’t adapt is an exciting, exhilarating world of possibilities where every individual truly has the power to live passionately and fully self expressed free, from worry about inadequate health care, jobs they hate, and not enough money.
I want to help build a world where everyone LOVES their work and business is the vehicle that ends war, poverty, and environmental destruction. Visit my services page and join the team.
My Journey
It’s not been traditional by any means. Europe (the Netherlands), Asia (China), and Africa (no idea) all met in Trinidad to produce the man in the picture above. My family is a good representation of the United Nations.
I took many traditional routes e.g. in my education and profession and some untraditional ones that have enabled me to explore and take risks with my career.
For most of my life I knew that there was something that would fit as a career, that there was something else I “should” be doing if only I knew what it was. I took my version of a sabbatical in 2005 and during that time I invested a lot of time and money on my education and exploration. I emerged with a clear sense of where I could contribute the most, what I was passionate about, and where I would focus the next few years of my life.
My work now is based on my assertion that we have entered a new phase of human existence where our individual power to consciously design and live lives of fulfillment that contribute to not just ourselves and our families, but to the communities around us are now required to live a good life. Indeed our individual power to create is necessary to even define what is a good life, to redefine new standards for living.
Traditional beliefs of work, career, family, lifestyle and country are becoming increasingly irrelevant and with no ability to design new ones, more and more people are finding themselves frustrated in their personal and professional lives. You can see this in the desperate dashes towards the latest “magic” bullet or pill on the market to get rich, find love, be happy, or lose weight.
I have developed my own philosophy for living a great life “The Practice of Your Life,” which provides the foundation for the value I provide for both individuals and organizations. Living your life as a practice is about learning, inventing and adapting the technologies that you use in your daily life to have the experience of your life unfold consistently with your intentions. My writings on the Practice of Your Life will be available in book form and you can also get some sense of it on my blog.
What will I be when I grow up is an unfolding story that may only end when I claim my congas on cloud nine, but for now I consider myself a true cosmopolitan whose life experiences have positioned him to play a leading role in helping people transition to a new way of living in a time of accelerating change.
My Bio
Peter Anthony Gales is a Cornell MBA with over 17 years of international business and marketing experience. He was born in Trinidad, and has extensive multi-cultural and multi-national experience having lived and worked in North America, and Europe. His business experience also includes the Far East and the Caribbean.
Peter Anthony comes from a traditional brand marketing background which evolved into a focus on new and emerging media, and indeed his successes encompass traditional mass market product and brand launches as well as pioneering efforts in online advertising and eCommerce. He has worked with major players in the online industry like Yahoo, MSN, AOL, Carat, Carat Interactive, Tribal DDB, Modem Media, Rapp Digital, DoubleClick, ComScore, Milward Brown and Dynamic Logic. He has also had over 10 years of experience selling to major retailers like Walmart, Target, Sears, Costco and Kmart
An energizing and engaging public speaker, writer, entrepreneur, and visionary, Peter Anthony believes that high technology, particularly the internet, is making possible a level of personal freedom and self-expression unprecedented in human history. Primarily through his company MoreVida, Inc., Peter Anthony speaks, writes and creates offers designed to help individuals and organizations develop and evolve practices to fulfill on personal and business commitments. Peter Anthony brings international business experience as well as his natural good natured and infectious humor to generate intentionality, creativity, and effectiveness to his projects and ventures.

